.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech startups, the moment familiarized to running into billions in venture capital each year, have increased virtually $360 thousand until now this year, putting it on track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That stagnation is due to market concentration, heightened regulatory stress, and financial uncertainties.ADWEEK consulted with five VCs that continue to buy adtech business, despite these problems, about what they are actually looking for as well as what they stay clear of. Maybe unsurprisingly, these capitalists are targeting chances in privacy-focused innovations and industry-specific locations including hooked up TV.